Annex Media Managing Partner Speaker at Halton Region and Mississauga’s MBEC E-Marketing Seminars

By Annex Media Marketing, Inc.
Dated: Sep 20, 2009

Internet marketing strategy firm Annex Media announces Managing Partner, Carm Maesano, to speak at
separate seminars focusing on ebusiness and internet marketing in Halton Region for the Halton Business
Development Centre and Mississauga’s MBEC.

Annex Media Marketing announces Carm Maesano, Managing Partner, will be the expert speaker in
separate upcoming workshops focused on e-business and internet marketing. Both events are targeted at
small and midsize business owners/managers – or entrepreneurs hoping to launch ventures – who would
like to learn more about the internet channel and how it could help drive business results.

“Today, new businesses immediately view the internet as they primary place to market, while established
businesses realize there’s an inevitable shift compelling them to spend finite marketing dollars online rather
than off” says Carm Maesano, Managing Partner at Annex Media Marketing. “Whether you actually sell a
product online is irrelevant, the vast majority of consumers today use the internet to research products and
services before walking into any brick-and-mortar store these days. Your web presence today is arguably as important or more than your physical location” Maesano adds.

Halton Region’s Business Development Centre will be sponsoring their E-Business workshop to be held at Burlington Central Library Wednesday September 30, 2009 from 6:30 to 8:30pm.

MBEC, Mississauga’s Business Enterprise Centre, will be holding their E-Marketing workshop Thursday October 29, 2009 from 7-9 pm at the Mississauga Central Library.

For more information on these seminars, please contact Halton Region’s Business Development Centre or the Mississauga Business Enterprise Centre (MBEC) respectively for registration information and topic details.

To learn more about Annex Media Marketing, visit

About Annex Media Marketing, Inc.: Annex Media is a marketing company specializing in internet marketing to advance the online visibility of organizations large and small. Annex Media employs leading search engine optimization practices and search marketing strategies to ensure business leaders are harnessing the power of their web presence to drive targeted web traffic to increase leads and sales.Based in Burlington, Ontario (Halton, Canada), Annex Media serves large multinational clients as well as small business.

Category Marketing, Internet, Business
Tags Internet Marketing, online marketing, SEO, search engine optimization, sem, search marketing,

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Annex Media Releases Internet Marketing Article Series: SEO, PPC, and the Role of Research

Annex Media Marketing, Inc.
May 2009

Summary: A recent workshop sponsored by the Mississauga Business Enterprise Centre (MBEC) featuring guest speaker Carm Maesano, Managing Partner at Annex Media Marketing, Inc. has spawned a soon to be released three part internet search engine marketing article series covering key aspects of SEO and PPC marketing. The series takes real world questions from business owners in attendance, typical of most business leaders unfamiliar with the power and precision of online marketing, and breaks it down into focused components.

A recent workshop held at the Mississauga Business Enterprise Centre in Mississauga, Ontario titled “Internet Marketing, Growing Your Business” was well attended by current and prospective business owners. The workshop featured guest speaker Carm Maesano, Managing Partner of Annex Media Marketing, Inc, and provided a primer on the world of search engine marketing.

The internet marketing workshop, focusing specifically on search engine optimization (SEO) and search engine pay-per-click marketing (PPC, Google AdWords) was an opportunity for business leaders gain an introductory overview to search marketing and ask questions relevant to their needs.

“In two hours, we covered many important facets of internet marketing — but business owners were hungry for more as they caught onto the power of internet channel and what it could do for their business.” said Maesano. At the core of the presentation were two recurring themes; including the importance of preliminary “discovery” research and the “chain of relevance”.

“A light clicked on when it became clear that PPC marketing doesn’t have to be a bidding contest for ad placement, but a useful advertising medium that once targeted very precisely, can return tremendous ROI.” Maesano said. “On the SEO side, misconceptions on how to boost website rankings were clarified and quick improvement tips were provided.” Maesano added.

Based on the questions asked during the session, it became clear that many business owners considering search marketing, particularly SME’s, would benefit from a similar discussion. With real world questions in hand, Maesano has undertaken writing of an article series covering the main components of search engine marketing ideal for business and marketing leaders new to online marketing.

The series, titled “SEO and PPC Internet Marketing: Differences, Similarities and the Role of Research” will be completed shortly with “Part 1: Pay per Click Marketing” set for release next week. Part 2 will focus on the basics of SEO while Part 3 will delve into the importance of research and “keyword discovery”.

Business Names for the Net: Get it Right!

What’s in a name?

When it comes to naming your business (this discussion also applies to products), what are the most important factors to consider? You have to like it, it has to be catchy, and others you poll must think its cool…or cute…or bold (or whatever you’re looking to project). Nice, but is that it?
A great name can make a big difference in business success, and can help drive targeted traffic to your website and thus, what you’re selling.

Naming for the Internet
Any decision on names (besides making sure the name is not taken) should be researched thoroughly. This is especially important if you are going to use the internet as a sales channel (ecommerce) or simply communicate information – benefits, features, and value. (Who wouldn’t use the internet and market their services online these days?)

Besides the “nice” things we want out of our name, we have to think about it a bit more strategically. What factors will contribute to it being readily “found” online? How easily can people remember it? What will the search engines think of it (huh?)?

A Few Naming Tips

1. Short is Good

Try and keep the name to 3 syllables, max…preferably 1-2. Look at the top brands – Google, Coke, GE, Wal-Mart, IBM…these rank among the most highly recognized brands in the world.

2. Match URL

Your business name, ideally, matches your web URL. So, Annex Media Marketing is Kind of long, but it’s intuitive to searchers conveying the type of service offering. Also take Google, thought of synonymously as If you’re matching, chances are searchers can find your site directly (by typing the URL, not even trying a Google search) quickly by guessing. That’s great brand recognition.

3. Keywords Are Good

Might be tough, and perhaps not the most important thing, but historically search engines have been known to reward engines with URL words that mirror the site content or offering. This appears to be less of a factor these days. It still makes sense in other ways. Say you want information on pets and instead of a search, you simply enter URL – you will likely find a website with information on pets. Not necessarily the best one, but nonetheless likely information related to the term of interest.

4. Rare & Unique is Good

The more unique the name, the fewer pages on the net will be likely to have those words, diminishing competition and providing a high rank opportunity. Let’s ay you’re selling software, and of course you think it’s the best (or your last name is “Best”). You name your business Best Software. Nice, but ineffective.
Type “Best Software” into and you’ll find about 63 million results at last count. Happy climbing! It’s not only too generic, but it’s a too common a combination of terms. Think of the countless posts, pages, or promotions where people are using the term in a variety of ways. “This is the best software we ever reviewed” (a consumer magazine) or “We have the best software on the market” (the countless other vendors making this claim). Think about all the possibilities…best software can be followed by so many terms that make sense on a huge range of subjects and in countless contexts.

Making up a word is not a bad idea at all! Let’s say your software is point of sale (POS) software and its advantage is its speed. How about a name like POSGO Software? How about or Well compared to the nearly 63 million results, a search of PosGo on Google results in a measly 1500 results. Even though Software itself results in HUGE (1.6B) in Google, combined with PosGo to form PosGo Software, provides only 31 results! Now we’re talking. Short, sweet, unique, and conveys (although not directly) the service offered or and a key feature.

Consider too that a combination of fairly generic terms that are rarely combined can have few page results. How about Lava Life ( Sure, there are about 2 million results, but the vast majority of these belong to or is about this adult dating service!

Get Started!

Besides a name, you ultimately want be found and rank well for the key terms that drive goals and conversions, whatever they may be. This speaks to the need for a comprehensive approach to brand building. Just as Google is now synonymous with search (Google was only born 10 years ago and completely unknown) your business name can be synonymous with what you offer. Consider these tips to get you off to a great start!

Article Author: Carm Maesano Annex Media – Internet & Marketing Strategy © Annex Media November 2008; Annex Media.

Article may be used/circulated only with the above author’s credit (otherwise with expressed written permission).
Article Source:

Have website, No Visits?


Carm Maesano
November 2008

“Finally, we’ve got our website. Looks great…everyone we’ve shown really likes it. Took way more time that we thought to get done but, ahhhh – pretty darn good.”

A few weeks later….

“What’s wrong with our website – we’re getting no visits. Why aren’t we in the search engine results? Our site looks better and our stuff is better than anyone else’s, so what’s going on?”

Launching a proper website is no small task, but the ultimate goal is to drive results. Whether it’s sales, awareness, sign-ups, etc…every website has a purpose and goals.

You may have heard the terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and if you haven’t, a quick Google search can solve that. In sum, it’s internet marketing and it serves the purpose of attracting visitors to your site who want what you have, be it products or information.

Although having a website is a must, you must also have a concrete plan – an internet marketing strategy. The best internet marketing integrates with your overall business strategy and marketing plan – they go hand in hand.

Back To Why You’re Getting No Visits…An Ecommerce Website, for Example.
Some say, “You’re not getting any visits because launching a website is like launching your store in outer space; no one can find you!”

Ok, but it’s more like this. “Having a web site puts you on the largest, busiest street in the world where people are interested, even hungry for your offering and want it now!” The problem, though, is that you simply don’t have a sign.

The challenge for any online business – large or small – is to put up the biggest, most visible sign so that you’re found among the sea of other advertisers and the competition. Right? Kind of, but this would cost an absolute fortune and spending more than you’re making is hardly the goal.

Putting the biggest sign up doesn’t have to cost a fortune because internet marketing allows you to virtually make and pay for your sign appear to those you want, when you want, where you want.

Internet Search Marketing & Relevance

The term relevance may be the single most important word in both SEO & SEM. For paid internet advertising, particularly search engine marketing, you can show your sign specifically and only: