Annex Media Business Strategy and Development

Business and internet marketing strategy consultant, Carm Maesano, will be the expert speaker at upcoming fall 2012 and winter 2013 seminars focused on business internet marketing. Seminars hosted by the Mississauga Business Enterprise Centre.

PRLog (Press Release) – August 1, 2012 – The Mississauga Business Enterprise Centre (MBEC) will host Internet Marketing workshops this upcoming fall and winter. This seminar series continues and is of value to business owners/entrepreneurs and company managers looking to extend business opportunities leveraging the internet.

Carm Maesano, Partner at Annex Media Marketing, will be the featured speaker. As an expert in the area of business and marketing strategy with extensive operations experience, Carm brings practical business experience and insights that connect with learners. This introductory session will help attendees filter and focus their thinking on how to approach their internet marketing efforts.

Primarily, the sessions will focus on search engine optimization approaches and the importance of effectively creating online marketing campaigns (PPC marketing) to achieve positive return on marketing investment. Ideally suited for those wanting to gain or grow their online visibility, the seminars highlight how the internet can be utilized to establish metrics and benchmark performance to ultimately grow business opportunities and revenue.

Gaining visibility on the internet should be a business imperative for any organization. With the vast majority of purchase decisions influenced by online search (if not transacted online), it is crucial that companies present their brands and messaging on the internet in a manner that drives conversions.

The two hour internet marketing seminars will cover topic that highlight the importance of market research and analysis, geo-targeting, particularly important for local or regional businesses, and strategies for prioritizing and allocating marketing budgets. The primary objective is to introduce search marketing, and how to manage opportunities and risks associated with online advertising.

Upcoming workshop dates and times are as follows (registration required through MBEC):

  • Fall 2012: October 30, 2012 Time: 6:30 – 8:30pm
  • Winter 2012: March 6, 2013 Time: 6:30 – 8:30pm

MBEC serves Mississauga and the western part of the Greater Toronto Area. MBEC is located
within Mississauga’s City Centre complex.

To learn more about business and marketing strategy and how you can grow your business leveraging the internet and strategic marketing approaches, visit Annex Media’s Learning Centre on their website at

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Annex Media Marketing provides business leadership consulting services on researching and implementing business strategies. Specializing on aligning business objectives with marketing tactics to increase lead generation and conversions.

Published On: April 21st, 2021 / Categories: Digital Marketing, Marketing Strategy /

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